Alterna Hair
Care
Alterna Hair Care:
Alterna's mission is too improve your hair by using high quality, and high performance products, that make an impact on the way your hair grows. Alterna hair care includes the Alterna Enzyme Therapy and the Alterna PhotoZyme Complex. Improve the overall quality, beauty, strength and health of your hair with Alterna Hair Care.
Alterna Enzyme Therapy gives your hair nutrients, which are the building blocks of hair, and enzymes, which are the catalysts that allow the building action to take place. This helps promote thicker, healthier hair. Enzyme Therapy improves your hair by adding essential nutrients back into your hair! Some products need heat to open the cuticle layer of the hair to get the nutrients into the hair.
PhotoZyme Complex uses fruit derived enzymes and powerful UV protectants with special silicones to prevent photo-degradation
and safeguard against future damage and prolong color vibrancy. The result is stronger, healthier and more
beautiful hair.
Here is the whole secret to getting the most from your Alterna Hair Care Products -- Emulsify!
Emulsifying is easy; just put the product in your hands and rub them together before applying!
- With the Alterna Enzyme Therapy system you get the essential ingredients into your hair by Emulsifying the product in your hands or spraying the product to emulsify it. In this way the nutrients and the enzymes are mixed together just before they are added to the hair.
- Instead of using heat to open the cuticle Fennel seed extract is used to close the cuticle thus protecting you hair and keeping your hair in better condition.
- Alterna Hair Care provides more building blocks to maintain the hair, and enzyme catalysts to activate the building blocks, all while closing the cuticle to improve and protect the hair.
- Plus Alterna Hair Care include PhotoZyme complex to shield your hair from further damage.
Hair that has undergone chemical processes (including permanent waves, bleaching and the addition of hair color) exhibit damage greater than virgin hair. Light damage (sun or inside florescent lights) degrade hair color. Highly active free radical further the damage. So Alterna Hair Care products boost your protection with PhotoZyme Complex:
- Date Palm Fruit Melanin: contains active polyphenols (free radical scavengers) and phtoreceptors to absorb visible light rays
- Fruit Actives: These enzymes help maintain hair's "bright color."
- Superoxide Dismutase & Peroxidase: Powerful enzymes that attack free radicals responsible for color fadeing and external ageing
- UVA-283 Cinnamidalpropyltrimonium Chloreide: prevents
a) UVB radiation damage to tryptofan and b) di-sulfide bond damage, to your hair. - Vitamin C: a heavy weight anti-oxidant extremely effective in protecting your hair from environmental damage.
Alterna Hair Care: Your hair Only getting BETTER because of Alterna.
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